Ad Groups in 2 Campaigns

[jsaipe]

If I'm running 2 ad campaigns that both contain an group with the same keyphrases, CPC bids and ad copy etc, does that mean my ad could in theory display twice at the same time?

In fact, could this happen if the same ad campaign contains the same two ad groups?

[nakita_dog]

You cannot double serve from one AdWords account. The AdWords system will notice the duplicate keywords and serve one ad at one time.

In general it is best not to duplicate keywords which is why Google have a tool within the AdWords Editor to find them. However sometimes you will find yourself duplicating keywords because one campaign targets the content network and the other campaign targets the search network as an example.

If you are targeting the same place but in two separate campaigns or ad groups, only one ad will be displayed for that particular search. You will never have two of your ads displayed for a given search query.

That is called double serving and it is against the rules.

[jsaipe]

Great. Thanks for the fast response.

[jsaipe]

Further to the concept of double serving, can I have two campaigns running simultaneously. Both are keyword based and both run from the same set of keywords. But one campaign serves text ads in the search network and the other campaign serves banner ads in the content network.

I'd like to keep them seperate as I want to test the use of banner ads ONLY in the content network and not have my text ads appearing in the content network.