Question regarding keyword performance in Adwords

[immanuelruby]

I have question regarding my keyword performance. I have a keyword with less performance like it received clicks but no conversions for 2 months. at that time should I pause that keyword or i can keep the keyword with very low bid. If I keep that with very low bid, will it affect my entire keyword list? Please advice.

[Prasoon2096]

hey,
if you are getting good click but no conversion then i feel what you are offering in your ad text, people do not find same thing on landing page (website),thats why they are clicking but not converting ... so i would suggest analyze relevancy of your ad copy & fine tune your ad text, also see your landing page(website) whether every USP in ad text is clearly mentioned on site.