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Jan / Feb Fallen Off A Cliff

AdWords Stats from Keyword Tool



9:06 pm on Mar 10, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I just now used the AdWords tool to surf some key phrases of a potential client I may be talking with shortly.

What was interesting was the bar chart that showed traffic in Jan and Feb falling to 10% of traffic in Nov and Dec.

Of course I started looking at other terms and see this profile appearing fairly widespread across seasonal terms, business to business terms, consumer items and several other segments I track.

Given the economy (thanks to Warren Buffett for the use of the phrase) I am thinking to myself "no wonder" here.

Oddly enough, even words like bankruptcy have fallen off the very same cliff.

Is this a reflection of reality or has something gone awry at the Googleplex?

My final question is this: are you seeing similar actual "drop off a cliff" type figures for your AdWords advertising - and the likely related behavior of advertisers pushing up their bids and or getting out entirely, or are things pretty normal for WebmasterWorld AdWords folks?


6:06 pm on Mar 11, 2009 (gmt 0)

5+ Year Member

Yes I have been seeing the same pretty much across the board no matter what the keyword, and came to see here if anyone knew why. Adwords Keyword Tool Search Volume for January and February 2009 is 10% of the Search Volume Trends of months March 2008 to December 2008.

Is this a glitch, have people stopped Googling all of the sudden in 2009, or has Google changed the parameters for Search Volume starting from 2009?


3:16 am on Mar 16, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

anyone else?

<pardon the bounce!>


3:43 am on Mar 16, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

I have trouble believing terms like pregnancy were only searched for 138,000 times last month but 66 million times the month before.

Definitely not right.


8:30 am on Mar 16, 2009 (gmt 0)

5+ Year Member

Here's an example of what we are talking about, using a variety of keywords.

Pretty much no matter what the keyword is, Adwords Keyword Tool is reporting its Search Volume being a lot smaller in January and February 2009, as compared to 2008 months.

Keywords______Approx Search Volume: February_____Approx Avg Search Volume 
marketing_____Not enough data____________________20,400,000
(p*** word)___55,600,000_________________________226,000,000


9:49 am on Mar 16, 2009 (gmt 0)

5+ Year Member

Yes, I also have observed the same drop off in the numbers. Is Google not reporting correctly?


9:59 am on Mar 16, 2009 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member

Is Google not reporting correctly?

It's obviously not reporting correctly, the question is why.

My suspicion is that the numbers represent a partial reporting but from which source? Do the numbers reflect searches made on the G homepage only? From publisher sites using the search tool only?

I'd like to know which source provided those figures or to find out if the average figures have been wrong. Only Google knows.

My analytics is doing the same thing. When I check traffic figures in analytics and match them down to specific content pages I see some heavily trafficked pages (that show me which keyword led to the traffic) but when I look up keywords in analytics that term, and many others, don't show up at all.

In short analytics is providing some extremely contradicting data too.

[edited by: JS_Harris at 10:01 am (utc) on Mar. 16, 2009]


12:47 am on Mar 17, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Google's Traffic Estimator tends to be off by 40%+, 70% of the time.


9:27 pm on Mar 23, 2009 (gmt 0)

5+ Year Member

Data for Jan and Feb 2009 have now switched back to normal looking values, at least for majority of keywords. There are still some that have the very low values.

But now November 2008 Search Volume Trends is similarly extremely low across the board. Previously all of 2008 trends looked fine. Maybe Google is in process of applying fixes.


2:44 am on Mar 25, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

yes, thanks molilla for pointing this out.

Just double checked this now and the "cliff" seems to be gone.

Internet - 30.5 mil searches - Feb
baby - 80 mil searches - Feb

These and others seem closer to normal - and yes, November still seems out of whack.

Did anybody see this dip and fix reported elsewhere?


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