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When Does Google Consider a Click Invalid?



8:52 pm on Mar 10, 2009 (gmt 0)

10+ Year Member

After reviewing two weeks of click data from Adwords I noticed a fair amount of individuals clicking on our ads from the same keyword. I started to dig into this a bit and what I found was interesting in terms of search behavior.
The scenario that's most concerning is this:

User types 'widgets' clicks on ad 1 (us)
User clicks on ad 2 (not us)
User clicks back on our ad and we get charged again.

This happens more frequently than I would have imagined and I assumed Google would not count a click within a certain time period from the same session. I saw people clicking twice on our ad within 30 seconds and we are essentially getting 'double charged'.

I did some digging into Google’s blog on this but I couldn’t find anything that addresses what is essentially a specific search behavior. Let’s call it the ‘bouncy searcher’. In my estimates, we are paying well over 100k annually for the same people clicking on our ads twice in a single session.

Has anyone else noticed this? I realize this is technically not click fraud however Google should put some type of filter to prevent advertisers from being charged for ‘bouncy’ searchers.

Does anyone else agree?


6:47 pm on Mar 11, 2009 (gmt 0)

5+ Year Member

Tha's Pay Pay Click...
Not limiting to Pay Per Click From the Same Impression.

I remember I have read some official documentation, GG adressed they believe that 2-3 clicks from one person at the same session(as well known the same impression) could be happened reasonably.

We are all sure GG has full ability to prevent and disable the duplicate clicks.

Why don't they carry out? I don't know! But, I have ever clicked the same AD in Adwords when I haven't decided where to buy.
Will they do? Apparently, no!
What can we do?
Optimize landing page so that catch visitors in one time(In fact, it the issue of Conversion Rate).
Try to count the customer's life cycle, so that you will know the max CPC you could afford.

An old thread related with this topic:


1:17 am on Mar 12, 2009 (gmt 0)

5+ Year Member

I believe if the user had clicked 'back' to the same page it would not double charge you. If the user Searched again using the same keywords you would get charged.

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