Linking specific leads to Adwords

[eoinoc333]

Hi,

some of our site traffic is from Adwords.

Conversion tracking is in place when someone submits a contact form on the site (this is the lead).

However, I'd like to know which **specific** leads are from Adwords.

Is there a way for me to capture the "utm_medium" data, for example, and include that in the contact form email when the user submits a contact form?

I guess I could test each landing page for the "utm_medium" paramter, then set a cookie if it exists, and then send the cookie information along with the form. However, I'm wondering if there's a more direct way of grabbing this data.

Regards,
Eoin

[esllou]

If you use Google analytics and link it to your adwords account, you'll be able to trace every conversion to a specific campaign, ad group and ad creative.

[eoinoc333]

esllou, thanks. Yes, it's Google Analytics. How can I tell if a contact form submission came from a person who came through Adwords?

[netmeg]

You can define it as a goal (or a conversion) and make sure your AdWords account is linked to your Analytics account, and providing cost data for it.

If you want to track a *specific* lead; I'm not sure - I'd probably use the ecommerce function, set the lead conversion up as a transaction, and then implement a filter that would tell me the specific source for each transaction.