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Adwords is a game

     
9:37 am on Mar 6, 2009 (gmt 0)

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A very complicated online computer strategy game with a subscription fee.

At least that's how I feel when I'm using it. :) Anyone else with me here?

11:25 am on Mar 6, 2009 (gmt 0)

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Actually it is a 'gambling' game. ;-)

You gotta be just plain lucky..

3:22 am on Mar 7, 2009 (gmt 0)

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Yes, Jeema, the same thought has occurred to me many times.

Of course, in any game, natural talent, willingness to learn and hard work are required.

3:35 pm on Mar 7, 2009 (gmt 0)

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yep, sure is
6:53 pm on Mar 7, 2009 (gmt 0)

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Well, games take quarters (at least, they used to) - but I've never had a game give me quarters. :)
11:54 am on Mar 8, 2009 (gmt 0)

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yep, used to be dollars now it's quarters

it is a complex word game except there is not much money in it at the moment.

try [ad hoc] on the content network

10:53 pm on Mar 9, 2009 (gmt 0)

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An interesting thread.

Jeema, in the interest of full disclosure, I should first mention that I am a AdWords employee - for the past 6 or so years. So please take my opinion for what you feel it's worth. ;)

Over the years I have seen a great many advertisers use AdWords with great success. On the other hand, I have also seen a great many advertisers fail miserably.

Then there are those who sort of keep on keeping on, without ever really being sure if they are succeeding or not.

What's the difference between one and the other?

If I had to summarize in a simplified way, it would be like so:

* Advertisers who expect to very quickly set up their account and then forget about it - and who do not have either the time or interest to really learn how AdWords works - will almost certainly be disappointed with their success and with the AdWords program itself.

* Advertisers who make only a moderate effort will likely see a moderate success rate at best.

* Advertisers who take advertising with AdWords very seriously, who spend a substantial amount of time learning the nuances of how it works, and who spend a lot of time managing their account, experimenting, learning from the results of those experiments and then updating their account, tracking their Return on Investment (ROI) using the free tools available from AdWords, etc can find AdWords to be a very effective way to affordably send highly qualified potential customers to their site - and make a healthy profit doing it.

================================================

In my opinion, a realatively concise overview of how to think about AdWords, and how set up an AdWords account for success may be found on the page below. It's one of my favorite pages in AdWords Help Center:

Tips for success

[adwords.google.com...]

The topics covered on this page - which are essential to using AdWords effectively in my opinion:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

Just my $0.02. ;)

AWA

11:03 pm on Mar 9, 2009 (gmt 0)

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Yes, it is a game. But just about anything can be broken down into game-like rules, requirements, procedures, and results (outcomes).

As such, there are some people who quickly master the game, others who master it only after years of study and perseverance, and others who never quite get the hang of it.

2:02 am on Mar 13, 2009 (gmt 0)

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Adwords is a game

Every single time I see the subject line of this thread, I want to jump in again and say: "Perhaps, but it's more of a tool, that, when understood and used effectively, can be very useful.

And that, like any tool, it exists in a certain form that encompasses a set of features, limitations, advantages and challenges.

And that, like most things worth doing, it takes a certain amount of concentrated work and creativity to use optimally.

So, I think I might just jump in and say that. ;)

AWA

5:31 am on Mar 13, 2009 (gmt 0)

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Just my $0.02. ;)

AWA you never struck as a 2 cent bidder, you seem more like a quarter guy.

You know I put poop in as a hoot once and got clicks! Needless to say they were $hitty clicks.

3:30 pm on Mar 13, 2009 (gmt 0)

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Just my $0.02. ;)

AWA, too bad you didn't answer just a bit later. I *REALLY* wanted to say "Bid is below first page bid estimate of $0.40" ;)

[edited by: LifeinAsia at 3:30 pm (utc) on Mar. 13, 2009]

11:34 am on Mar 14, 2009 (gmt 0)

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