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Testing Different Landing Pages

not using the website optimizer

         

Hubie

1:56 pm on Mar 3, 2009 (gmt 0)

10+ Year Member



Google's a/b split testing code is a pain in the arse to get to work with my site.

Can I just create 2 duplicate creatives in Adwords and have one point to www.url.com/landingpageA and the other point to www.url.com/landingpageB, and that watch those ads' success rate?

I'm assuming this would accomplish the same as google's A/B split testing? I've never tried testing landing pages before, so I am clueless.

Hubie

RhinoFish

2:46 pm on Mar 3, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



you can create two ads (each pointing to a version of the landing page) and set them to rotate evenly (but position may vary among ads) between the two versions and use the ads' stats as the proxy for your A/B landing stats.