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Postpay to Prepay

They want me to cancel and reopen my account?

5:26 pm on Mar 2, 2009 (gmt 0)

Preferred Member

10+ Year Member

joined:June 15, 2005
votes: 0

Today we switched over our Adwords account administration from the marketing firm we had been using to in-house. I'm finding out now that they had been using postpay billing, which has a maximum threshold of $500.

I want to change to a prepay option but they are telling me I have to close the account and restart it in order to achieve this, but isn't that a bad idea? Won't I lose account history and therefore quality score if I do this?

7:10 pm on Mar 2, 2009 (gmt 0)

Junior Member

5+ Year Member

joined:Feb 26, 2009
votes: 0

Hey Murdoch,

Unfortunately what you've run into is what you'll have to deal with. Google does not currently allow an account to switch between pre and post-pay: [google.com...]

I would assume this is a common switching cost that is often overlooked when switching from agency to agency or from in-house to out of house or vice-versa.

Good luck building up your quality scores!