Yes, you can not build a brand or anything flipping them but Google does not care because very content rich branded sites get slapped any way.
The alturisitc quality gurus and Google have decided that site is not worthy.
They always moan about giving visitors good content but then they turn around and slap it with adwords. So for me, Yahoo is getting another look and seems to be receptive to receiving my advertising dollars while Google is not so I just merrily play their wack the mole game all the while the site with content gets great organic listings but not for adwords. So, I have sites just for the adwords game since that seems to be how Google wants play these days.
As their market share declines, I will only smile since they have gotten way to big for their own ego driven good.
I dunno how many times I have to keep saying this. It's how the landing page, the ads and the keywords ALL WORK TOGETHER.
the landing page.. exactly the same (images, text, folder location, etc..)
the ads.. exactly the same ( same text, keywords, etc..)
The only difference in the two campaigns was the domain it was hosted on. Neither domain name contained the keywords. I don't see how it couldn't be the website its hosted on since one site was a QS of 7 and the other was 1.