Negative keywords

Exclude plural variations only

[brzy56]

I think this is basic, but I keep confusing myself and I just want to make sure.

In one set of campaigns I have very specific keywords where the singular form of the word applies, and the plural form does not.

Let's say my keywords are:

Blue Car
Red Car
Green Car

and on Broad match.

I don't want to show up for the term Cars so I add a Negative keyword on Broad match as

Cars

Will it exclude the plural form, or because everything is on broad will I just be canceling myself out?

I don't want to use negative exact because there are so many ad groups within these campaigns and I do want to pick up broad searches, just not for the plural. Negative phrase I think will behave very similarly to broad, so not sure which is better.

Let me know if anyone has any thoughts.

Thanks.
-b

[Rehan]

Yes, including -Cars as a keyword will exclude the plural form anywhere within the query, which I think is what you are hoping to do. So queries like Blue Cars, Red Cars, etc. will not show your ad.

[brzy56]

exactly.

I was just second guessing myself with the match types in negatives. Needed to bounce off someone.

Thanks!

[cyberandroid]

no the correct (negative) keyword is -"cars"

-cars may work

but the proper negative would be cars in phrase match not broad

[Rehan]

I assumed brzy56 was talking about the search network, in which case -cars and -"cars" are identical. See [webmasterworld.com...] for a brief discussion on that.