Google UK -Advertising Adwords

[vphoner]

Is anyone here familiar with using adwords to target the UK? I know that you can do this using the U.S. based adwords and targeting a specific country. Is there an advantage to use the UK based adwords (if there is one) versus targeting it from the U.S. version?

And just as important, how can you keep track of things when the exchange rates for the british pound versus the dollar have been so volatile as of late. The pound dropped over 30% versus the dollar since summer. It really makes a mess of things I would think in predicting advertising costs.

I also heard it was hard to open a bank account in the UK if you did not live there. I would hate to get revenue from the UK, only to have it depreciated by the time I got it by the dollar dropping against the British pound, in the time the moneys took to get to you. Many times there is a lag between when you advertise and when you get paid. Exchange rates are a hidden pitfall. You may think you made money, but when you get the money, the exhange rates may make it a loss. Crazy stuff.

Any help appreciated.

[mack]

If you have an Adwords account you can set up a campaign to target the UK. You will still bid and be billed in your default currency. The same applies in reverse, My adwords account is billed in GBP, but I can target US only, if needed.

Mack.

[vphoner]

Thanks for your input. With the exchange rates being crazy these days, do you find that you have to keep re-adjusting the bids for the exchange rate changes, or is it stable with your ad position not moving much. It would seem that you would have to keep an eye on exchange rates and move the bids up or down percentage wise with the dollar verus british pound changes.

[mack]

As long as you keep an eye on your bids and optimise your campaign as usual you should be ok. If you keep your campaign as cost effective as you can you you will be fine. Try and not take the exchance rate into account. you are bidding in usd and paying in usd. If you take the exchange rate into account you realy are making things a lot more complicatd than they need to be.

Mack.