iFrames & Landing Page Quality Score

[poster_boy]

If a third-party company hosts a landing page's content within an iFrame, does anyone know what (if any) impact this will have on Google's ability to read the LP content for Quality Score purposes?

[beesticles]

I've seen this before and it was pretty devastating. Don't do it.

[RhinoFish]

i concur.

[poster_boy]

Don't do it.

i concur.

Thanks for the feedback. But, any insight as to why? Is it a technical issue with iFrames themselves? The content is unique, highly relevant and only served in this manner to dynamically customize LP components on the fly.

[beesticles]

When I saw this before my guess was because the iframe called content from a different domain. That probably triggers some kind of spam filter.

[poster_boy]

When I saw this before my guess was because the iframe called content from a different domain.

Oops, my fault for not clarifying. The content hosted within the iFrame is the site's own original content. The use of the iFrame and the 3rd party technology is purely for managing the content to tie even more robustly with the context of the keyword and user query. It should, theoretically, help Quality Score due to this... but I don't know if the iFrame or manner in which the content is served is a hindrance in this model.

[beesticles]

Although you've probably asked yourself this question already, aren't there better ways of displaying this customised content than using an iframe?

[poster_boy]

...aren't there better ways of displaying this customised content than using an iframe?

Well, that's a different question. :) In order to weigh the benefits/risks, I'm trying to vet the specific downsides of this particular approach.

The short reason is that the third-party company's technology is what is managing which customized sections of content to show - so, it's preferred that the controls lie on their end...