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I generally create small adgroups with < 10 keywords with tightly based text ads. However I want to try finding some long tail keywords based on a large number of city/states.
dallas tx widgets
las vegas nv widgets
new york ny widgets
chigaco il widgets
I've got a file with about 20k city/state combinations. Even though I can script a nice csv file to easily import into the adwords editor, I don't think I'd like to have 20k different adgroups (1 keyword per adgroup)
The easiest thing to do would be create 50 adgroups (one for each state) and dump all the cities from that state into that adgroup and use DKI in the text ads. I can use custom keyword URLs to pass the city/state to my site on a clickthough.
Does anyone have any ideas what the quality score would be if I dumped 1000 keywords into a single adgroup?
What's the best way to organize something like this?
Campaign - California
Adgroup - Red widgets
red widgets city 1
red widgets city 2
red widgets city 3 etc
Best Red Widgets
Red Widgets California
For all your widget needs
[edited by: Yoshimi at 1:25 am (utc) on Feb. 21, 2009]