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Any opinion how how to setup this large campaign?

Setting up adwords, adgroups, keywords



11:58 pm on Feb 20, 2009 (gmt 0)

5+ Year Member


I generally create small adgroups with < 10 keywords with tightly based text ads. However I want to try finding some long tail keywords based on a large number of city/states.

Such as:

dallas tx widgets
las vegas nv widgets
new york ny widgets
chigaco il widgets

I've got a file with about 20k city/state combinations. Even though I can script a nice csv file to easily import into the adwords editor, I don't think I'd like to have 20k different adgroups (1 keyword per adgroup)

The easiest thing to do would be create 50 adgroups (one for each state) and dump all the cities from that state into that adgroup and use DKI in the text ads. I can use custom keyword URLs to pass the city/state to my site on a clickthough.

Does anyone have any ideas what the quality score would be if I dumped 1000 keywords into a single adgroup?

What's the best way to organize something like this?



1:24 am on Feb 21, 2009 (gmt 0)

5+ Year Member

I would probably set this up at campaign level, give each state it's own campaign, then geotarget that campaign to the state, and set up the keywords in relevant adgroups. you could have an adgroup for each term, with the cities apended, and an ad text relating to the keyword and state. for example

Campaign - California

Adgroup - Red widgets

red widgets city 1
red widgets city 2
red widgets city 3 etc

Ad text
Best Red Widgets
Red Widgets California
For all your widget needs

[edited by: Yoshimi at 1:25 am (utc) on Feb. 21, 2009]


1:49 am on Feb 21, 2009 (gmt 0)

5+ Year Member

I'm not sure I could geotarget..., since the widgets I'm promoting would be something that a person could and would search for out of state.

Thanks for your input Yoshiumi.


11:02 am on Feb 21, 2009 (gmt 0)

5+ Year Member

I would still set up as above, it keeps everything organised and maintains your ability to target your adtexts.

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