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Why use adwords when your number 1?

     
7:35 pm on Feb 20, 2009 (gmt 0)

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So then having just reached #1 for my most popular term what are the reasons for sticking with adwords?

Building my brand comes to the top of my mind what else can you think of?

I am also on average 9/10 top of adwords.

any feedback?

7:53 pm on Feb 20, 2009 (gmt 0)

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More real estate above the fold is only going to help your conversions.
7:56 pm on Feb 20, 2009 (gmt 0)

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If it makes fiscal sense than why not generate more converison/sales?
8:04 pm on Feb 20, 2009 (gmt 0)

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When I have a strong organic ranking I usually like to keep AdWords going for that term but I'll use position preferences to make sure the ad rides lower on the page than the organic listing.
9:16 pm on Feb 20, 2009 (gmt 0)

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WebmasterWorld Administrator lifeinasia is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Who says you're going to stay #1?
11:36 pm on Feb 20, 2009 (gmt 0)

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So then having just reached #1 for my most popular term what are the reasons for sticking with adwords?
Because number one sometimes can't be reached for free for some search terms.

#1 Ad
#2 Ad
#3 Ad
#4 Search result company X.

So if company X would like to rank on the first positiion they will have to buy that spot.

[edited by: Dlocks at 11:37 pm (utc) on Feb. 20, 2009]

9:07 am on Feb 21, 2009 (gmt 0)

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Spin it differently, write the copy of your ad so it is not like the organic listing.

Give them another tangent to consider.

Yes, eat up as much real estate as possible on the page.

12:44 am on Feb 22, 2009 (gmt 0)

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I think the best thing is to answer your own question.

Measure clicks conversions and basically ROI for just the natural search traffic.

Then include an adwords ad for the same search term. Do your metrics improve/ stay the same/ ? There's your answer. Test and you will know.