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So then having just reached #1 for my most popular term what are the reasons for sticking with adwords?Because number one sometimes can't be reached for free for some search terms.
#4 Search result company X.
So if company X would like to rank on the first positiion they will have to buy that spot.
[edited by: Dlocks at 11:37 pm (utc) on Feb. 20, 2009]
Measure clicks conversions and basically ROI for just the natural search traffic.
Then include an adwords ad for the same search term. Do your metrics improve/ stay the same/ ? There's your answer. Test and you will know.