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However our adwords ads are targetted globally (majority North America)
The QS has dropped through the floor for all keywords and I am told it's definitely issues with the site.
The site is of very high quality as Google reps have continually assured me.
Could it be the geo targetting in WMT that has caused this?
Certain keywords are getting different quality scores in each campaign. The difference isn't more than 1 or 2 points but they are different.