Giving Up on Adwords

It just takes too much out of my day

[Buzliteyear]

I've spent dozens of hours tweaking campaigns and read hundreds of threads and articles and I've had enough. There should be a masters degree program for Adwords users.

I will probably outsource my adwords program as I still do need the targeted traffic.

I just can't take another day of signing on to find more words not displaying and trying to figure out what to do. I just takes away too much time from content development and all the other webmaster headaches.

[edited by: Buzliteyear at 6:11 pm (utc) on Feb. 19, 2009]

[AdWordsAdvisor]

I've just quoted you, verbatim, in the Advertiser Feedback Report that I send out each week, Buzliteyear.

No doubt about it - AdWords does have a learning curve and does respond best to serious and ongoing account management. All that aside, though, do know that your comments will be heard by a lot of folks who work on AdWords - from management to engineering to support.

AWA

[Buzliteyear]

AWA, I was very surprised and pleased to see a response from you.

I would invest a lot more money into Adwords, but I am a one-man show and do not have the time needed to properly learn and manage a large-scale Adwords program.

Thank you again for your post.

Buz

[edited by: Buzliteyear at 2:46 am (utc) on Feb. 21, 2009]

[Green_Grass]

The initial learning period is tough and you do need to spend some time optimizing campaigns. However, once the system starts to work , then it only needs a little tweaking now and then (IMO).. I suggest you put in the effort to get it working and then you can take it a little easy..

However, if you hit some kind of a QS roadblack.. then..it is very frustrating.

[AdWordsAdvisor]

Thank you again for your post.

A pleasure.

And, since I think that writing to say 'Thank you' is a something of lost art - and I'd love to see it revived - I'll say thank you for the 'Thank you'!

Best,

AWA

[Swanson]

Ok, whilst I have tears in my eyes for all this lovely sentiment I have to say - this is a common complaint of Google Advertisers, especially new ones.

With the economic depression now looming I guess you are now listening. Because spin it how you want - you weren't listening when the money was flowing.

Your ad model is overly complex for small business - you will lose them in the downturn. You will also lose the big business because they are economically incompetent.

It is a fact that small business keeps the economy going because they can keep going with low overheads etc. - the lack of attention to that will see you suffer.

Excellent stuff, because of this and the lack of simple customer support means that you will at some point need to change.

If you want to earn some money you will have to work for it - and that will be from small business (which makes up 80% of the job market).

So stop listening and start doing.

[Swanson]

Ironically, the basic auction model would probably work better in the downturn right now - a basic bid model for placement, allied to good keyword choice would allow smaller businesses to enter the auction.

Pity Yahoo spent millions copying Adwords for nothing - and now they could have actually been an alternative.

[Swanson]

Oh and whilst we are doing the back patting and "i love yous" - myabe you could consider that having a phone support is a lost art.

At least it is with Google, otherwise why would someone have to post on a forum here for support.

Why not give the support first hand? Well the answer is you just don't - maybe you will as your earnings fall.