They must be pretty badly broad matched not to report those queries like they the other exact queries/clicks advertisers pay for.
Okay Avalon, I'd say fair enough, but....
How would they explain the "other unique queries" that show up in the exact match category? ;) I see enough of them for sure.
********
It's time to explore the filters in Google Analytics which Netmeg mentioned. I know Netmeg won't give them away here since that expertise is something Netmeg charges clients for, I'd imagine.
Israel
I know Netmeg won't give them away here since that expertise is something Netmeg charges clients for, I'd imagine.
not likely netmeg would crank out 3000+ posts without giving up a hint or three.
for example:
Are you running Google Analytics? I have a nice little filter that does it. [webmasterworld.com]
or you could start here:
site:webmasterworld.com netmeg google adwords filters - Google Search [google.com]
not likely netmeg would crank out 3000+ posts without giving up a hint or three.
Well, I sit here both humbled and appreciative..
Wish I could edit my 'off the cuff' comment.
Only excuse is that I've been ill for extended periods and always come back to an impossible amount of catching up to ever attempt. Even QS caught me by surprise! Not a good excuse though; I'm luckier than many.
Sorry, Netmeg! -- you are invaluable here, IMO.
Israel
(I'm not taking new clients for the foreseeable future anyway, I'm full; might as well share)
Whats the purpose of Google lumping these 'Query entries' together?
To speak to this question, I've excerpted from the linked-to Help Center page:
[... ]A report that included every query that triggered your ads to show is likely to be unmanageable in size and difficult to process. To solve this problem, we've aggregated statistics for all outliers (i.e. queries that don't meet our privacy and volume requirements) in the 'other unique queries' row.
[...]
Quoted from:
Does the Search Query Performance report show every single query?
[adwords.google.com...]
To the above I would add that I am well aware of the more exotic viewpoints as to why this is done ;).
I can also add that decision-makers here at Google are aware of the desire for more information in this area, having seen this feedback in the Advertiser Feedback Report that I send out each week, among other places.
AWA
I must say it is enlightening to hear what a google adwords exec has to say. I think I am going to enjoy this forum (:
I must say it is enlightening to hear what a google adwords exec has to say. I think I am going to enjoy this forum (:
If you were referring to me, skaye, I am hardly an exec!
In fact, I've worked rather hard over the years to avoid being promoted to anything remotely like a managerial role, since, if I were promoted in that way, I wouldn't be able to carve out time to be here and the other places where I hear (and then report on) feedback.
I will say, though, that I do have the ear of many execs - which works out very nicely.
AWA
