AdWords tutorial

[StoutFiles]

Any good tutorials out there for AdWords? I figure since my AdSense is paying out so poorly I could give Adwords a shot...and for the time being it would be cheaper than in the past.

[poster_boy]

Here's three:

Google Adwords: Demos and Guides
[adwords.google.com...]

Google Adwords: Learning Center
[google.com...]

WebmasterWorld: Google Adwords Library
[webmasterworld.com...]

Good luck!

[AdWordsAdvisor]

Nice choices, poster-boy. ;) (And very nice to see you still posting here, by the way. You add a lot to the shared knowledge here.)

Of those choices, I especially like the Learning Center.

StoutFiles, I have also have posted a link below to what may be my single favorite page of the AdWords Help Center - which includes very useful information on organizing your account around ad groups, in order to meet your potential customers expectations.

It also includes a number of other tips on how to set up your account for success - and track your results so you have a realistic picture of whether or not you are making a profit with your ads. Which after all, is the point, eh? :)

* Tips for success
[adwords.google.com...]

The topics covered on this page - which, IMO, are essential to using AdWords effectively:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

And, finally, I also recommend reading the Inside AdWords blog on a regular basis. As a Google employee, I may not link to it per this forum's charter - but it is rather easy to find using your, uhm, favorite Search Engine.

AWA