I wanted to test two new ad variations in the same campaign without deleting my current ads yet after creating them last Sunday they have yet to generate any impressions.
What do I do?
(banners take several days to get approved before running)
are the display url and destination url the same in the new ads and the old ones?
i suppose it's possible that G's prediction algo is anticipating these new ads are very bad and not showing them at all, never happened to me, but if your have tried to be very different in their approach, i suppose it's possible.
i assume your old ones are getting imps as you go, so it's not an overall quality score or budget issue... have you tried to create a couple more to see what happens there?
[edited by: RhinoFish at 4:08 pm (utc) on Feb. 12, 2009]
well, i had the same problem. For sure you're AdServing option in turned on "Optimised".
As your previous ads have a good quality (or at least an historic), Google consider than the new ones are less good than previous ones, as they have no impression and no clicks. And so do not run those new ones.
To avoid it, you'll have to:
Option 1: pause for a while your previous ones, and let your new ones get impressions and clicks.
Option 2: turn your Adserving on "Rotate", so your new ones will be showed as much as your old ones.
Option 3: make a small change on your previous ones (like moving a ".", a "!", a "," or whatever. So Adwords will consider that those are new ones and make all ads enter a new AdServig process. This last option has the inconvenient that you loose history on those ads.
That's why a prefer to run the first option. I pause for some days my old good ads, then reactive them when my new ads have enough historic.
I hope this will help you a bit !
