My exact matches and other people's broad matches

their ads show up before mind despite estimate

[hairycoo]

I've got a campaign with only 5c keywords. On all of them the estimator shows I'm on position 1.0.

In reality, however, I'm on the end of the second page because other people's broad match ads makes THEM show up before mine do. So what can I do to have my ads show up on pos 1 for the keyphrases I picked?

There's no point bidding more for a <0.1 and $0.05 keyword, or is there?

Any suggestion appreciated.

PS: typo in subject line. Could the mods fix it please?

[hairycoo]

Is this a stupid question? I did a search but maybe I didn't phrase it right.

[HitProf]

It's not a stupid question. I think the only thing you can do is raise your max CPC. And suggest to Google to change the placing algo and give priority to exact matches.

[hairycoo]

Example:

keyword1 keyword2 costs $4/click - this is broad matched by other advertisers
keyword1 keyword2 keyword3 costs $0.05/click and has <0.1 clicks in the estimator - I'm doing exact match on this one.

If I raise the maximum CPC for keyword1 keyword2 keyword3 does that mean I will be charged $3-4 a click to show up alongside those paying this amount for keyword1 keyword2?

Well what's the point then, in that case all keywords are expensive no matter what.

[HitProf]

It also depends on how targeted your ad text is compared to theirs, and how much you can afford for 1 click (in terms of ROI).

If your targeted ad is better than the competition you should attract more clicks even if you're on a lower position (like: first position on the second page, or somewhere on the first page). So if you slightly raise your bid and have a good ad you can work yourself up to a higher position (CTR plays an important role in the positioning).