And Welcome to WebmasterWorld! [webmasterworld.com]
- hack into their AdWords account (not recommended or condoned)
Bolding added by me. :)
I do second LifeinAsia's welcome, however.
I'm going to launch into a bit of personal opinion here, so please take it for what you feel it's worth.
I've worked with AdWords advertisers for many years now, and have seen quite a few get 'lost' in the pursuit of figuring out what their competitors are doing so they can do the same.
In my opinion, it's much more productive to spend one's time deeply understanding how AdWords functions, and then optimizing the heck out of one's own advertising efforts - rather than to spend time 'reverse engineering' what someone else is doing.
That said, below is one of my favorite resources on how how to think about AdWords, and how set you your account for success.
Forgive me if the resource below is too basic. Since you are new to the forum, I can't know your level of expertise.
Tips for success
[adwords.google.com...]
The topics covered on this page - which are essential to using AdWords effectively, at least in my opinion:
1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.
You've landed in a excellent forum, Jakeb, and, with a regular presence you'll learn a lot from the folks here.
Welcome!
AWA
