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Today I just noticed a new feature in PPC ads - a "+" expansion under the typical ad. I prompt this type of ad when searching for the term "mens" in Google.
Now - how do I get in? My ecommerce clients would love this. What a way to get some major page real estate!
Wish they'd expand the beta...
I verbally passed that feedback along to the right person early this morning, netmeg, in a meeting that included a member of that team. ;)
I'll include it in the Advertiser Feedback Report too - just for good measure.
Does clicking the + incur a click cost (or partial click cost)?
I'm wondering if there will be a way to track it separately from regular AdWords clicks, either in the AdWords interface, or in Analytics. It strikes me that it will be some amount of work to set up (I assume that one would have to somehow associate the correct products in Google Base with the corresponding ads) so it would be worthwhile to see how well it does before connecting mass quantities of products.
(Thanks, AWA; I also expressed my interest to Sarah)
And speaking of the Ad Preview Tool, it used to show a little popup when you clicked on one of the links. But it doesn't do that anymore. The href="# class=q onclick=fnAdvertiserTestAlert()" part of the <a> HTML tag for the ad links looks a little suspicious (missing a couple of "'s?), and may be the reason the popup doesn't appear anymore.
[edited by: RhinoFish at 3:43 pm (utc) on Feb. 10, 2009]
You can now specify your AdWords account information in your Google Base account. By doing this, you can surface your Google Base product information in your AdWords ads. AdWords campaigns that are linked to Google Base accounts will receive the benefit of richer, more specific product information in their creatives; including images and prices.
"Once you've entered your AdWords Customer ID in your Google Base account, you'll need to create a Product Extension within the Campaign Settings section of your AdWords account and link it to your Google Base account."
I have situations where I have say, blue widgets, and they come in four common sizes (each with their own SKU), and I would *love* to have my blue widgets ads have a drop down where you could go directly to the size you want.