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"*Note: Partner sites donít recognize keyword matching options. Therefore, all keywords on these sites are treated as broad-matched keywords. "
I have been operating under the assumption that Partners DO Honor Match Types.
I create additional campaigns with lower bids to include only Search Partners and see click data for match types there.
What am I missing? It would certainly explain the poor performance of Partners to some degree.
AWA, is this a new development - or, has it always worked this way?
Partner sites don't recognize keyword matching options.
Actually, search partners are capable or not capable to recognize the matching options, however in the case of Content Network (AdSense for example), the recognition comes from Google NOT the partner. (it is not your job as a website owner to mactch different queries). Google does that for you.
So back to the line. If they talk about recognize, so it means that the partner provides the technology. This case, it is search, and search is not provided by Google.
This is how I see it (maybe wrong).