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1 AdWords campaign for 2 websites/analytics profiles?


3:32 pm on Jan 23, 2009 (gmt 0)

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I stumbled into a situation where my company ended up wanting to run the same ad campaign to serve two of our websites (and thus, two analytics profiles). They wanted to go as far as running an ad group that had two ad variations - one set of copy going to site#1, and one set going to site#2, to see which performed better.

Nevermind the fact that this sounds totally strange... the two sites do work together in this way, and it's a lot more sensible than it sounds.

So, my tiered question:

1. Can you have one AdWords account that contains 2 analytics profiles and feeds data to them accordingly based on where the clicks went?
2. If so, can you do it within the same campaign, or do you have to create a new campaign?
3. If you can do it within one campaign, can you run ad variations within one ad group that deliver to two different sites and get accurate metrics from that? Or do you have to run ad groups exclusively for each site.

Thanks for any assistance!

3:38 pm on Jan 23, 2009 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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1. yes; I do it for a company that has three websites for three different divisions

2. I would *strongly* advise you to create separate campaigns for each site - and if you're advertising in content and search, you should create two campaigns for each site.

You can specify a profile for each site, and then tell it which domain to include the AdWords data for.

But I can't off the top of my head see the scenario where your #3 would be useful, so I can't answer that one.

3:54 pm on Jan 23, 2009 (gmt 0)

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Gotcha, thanks netmeg.

I was hoping there was an easy out for keeping everything in the same campaign, since that's what we've been doing right now... but I can read between your lines there - seems like it will become an issue very fast if we don't split out the campaigns.

Thanks again

3:55 pm on Jan 23, 2009 (gmt 0)

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Are you effectively trying to test the two websites out like you would test 2 landing pages, in the long run you want one site to be the landing site for the PPC campaign, but you want to A/B test between the two first to check conversion etc?

If this is the case you want to have 1 campaign set up with 2 identical ads set to rotate, each going to a different URL, and 2 conversion goals set up for the campaign, one for each site.

Alternatively you could set it up so you have 2 accounts, so the ads for the two sites would run side by side, but you would have 2 problems with this method, in order for it to be a fair test the ad text would have to be identical, which would look odd, and you would spend more money through people clicking through to both sites when they are shopping around.

4:59 pm on Jan 23, 2009 (gmt 0)

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Yeah, doing A/B with two websites rather than two landing pages. That's part of it. The other element is simply that we're running two sites that can easily swap kw's based on what we need to push at the time, so at any given moment (in a perfect world), we'd like to be able to change the destination URL of an ad group to the other site. Silliness.

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