In the content network, lets say i'm getting a LOT of clicks from About.com. A bunch are coming from pages that are not targeted (About.com/how-to-play-with-widgets) and a bunch are coming from a VERY targeted page (About.com/help-me-buy-widgets).
What is the best move here? Do I Site Target the good link and make the bad link negative? What about all other clicks that come from the domain About.com? Can I specify a LOW CPC for these, until I have determined they are giving me good or bad clicks? How?
THANK YOU!
you can exclude the bad targeted page by using the Site and Category Exclusion Tool in your AdWords account.
Furthermore you can define a unique CPC for the good-performing page and a lower cpc for the whole about.com domain.
The following link explains further how to set bids for particular placements: [adwords.google.com...]
Cheers
