i think i remeber reading or hearing about the adwords panel being able to do the conversion tracking of yahoo ppc spend?
Is this correct?
i have done some searching and have found nothing ...
cheers in advance
regards
patrick
This was called cross-channel conversion tracking - and the short story is that it is no longer available.
For the longer story (plus an alternative) please see the quote below, which comes from this Help Center page:
What happened to cross-channel conversion tracking?
[adwords.google.com...]
Quoting - but minus live links:
What happened to cross-channel conversion tracking?Based on low usage, we've retired the cross-channel conversion tracking feature. As of August 25, 2008, the feature and its related data were removed from AdWords accounts.
As an alternative to cross-channel conversion tracking, you can use the free Google Analytics service to receive even more data about all your online marketing efforts. Google Analytics is one of the most powerful web analytics products on the market, showing you how people find and explore your site. With this information, you'll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Google Analytics helps you improve your website's return on investment so that you make more money on the web. Visit [google.com...] to learn more about Google Analytics.
If you already have an Analytics account and would like to track all your non-AdWords online advertising campaigns, you'll need to tag your destination URLs with special variables.
AWA
:)
thanks for the reponse AWA ....
[edited by: OddDog at 12:05 pm (utc) on Jan. 13, 2009]
