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The Corporations Won't Lower Their Bids

call me when they go bankrupt

   
8:58 pm on Dec 22, 2008 (gmt 0)

5+ Year Member



Corporate pride, greed and mismanagement will be the death of the world economy. Despite the fact that they are losing money hand over fist, the same eyesore corporate ads are still all over AdWords at the same bids as last summer.

eBay, you are losing SO MUCH MONEY! Why are you still paying 70 cents per click for "black plague" so that advertisers wishing to turn a profit can't get traffic at rates which accurately reflect the horrible retail climate we're in?

This X-mas shopping season was 60% worse than last year yet I paid exactly the same as I paid last year because the jackass corporate fools refuse to show weakness by lowering their bids to a profitable level.

Gee, with stocks down 50% you wouldn't want anyone to think you were having trouble would you? No, no, no pretend everything is OK until you show up in Congress hat in hand looking ever so pathetic.

Call me when they go bankrupt so I can get some traffic at reasonable rates.

I actually did make money this month but the overall results were awful. What's going to happen in January and February when retail sales are terrible even in normal economic times? I can't tighten my belt much further before I squeeze myself to death.

5:13 am on Dec 27, 2008 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Under the present economic circumstances, Online marketing is the cheapest and most effective of all forms of advertising. True, corporates should have constricted their branding budgets. This, I would say should ideally be hitting placement targeting. Otherwise, the bidding process should be as active as ever.
1:21 am on Dec 29, 2008 (gmt 0)

5+ Year Member



Hmmm ... not sure about the keywords you bid on, but actually bid prices are way down on many keywords and GOOG earnings are likely to reflect this sign of the economic downturn in Q4; marketers are spending less ... even online. As for corporate greed, I think the OP's comment is a bit out of line; nobody is wasting money on their marketing budget whether it is online, offline or otherwise. Adwords simply allows market prices to prevail.
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