Welcome to WebmasterWorld Guest from 50.16.24.12

Forum Moderators: buckworks & eWhisper & skibum

Adding dynamic variables to destination URL

How to automate this for large number of existing campaigns and keywords?

   
9:23 pm on Dec 19, 2008 (gmt 0)

10+ Year Member



In order to get campaign and keyword-level PPC reporting in an external analytics application, I'm looking to add dynamic variables to the Adwords landing page destination URL, similar to:

Current:

http://www.domain.com/widget-category/widget-page/

Updated:

http://www.domain.com/widget-category/widget-page/?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative}&utm_campaign=AdGroupName

[Note: Although this is the Google Analytics format, this is to be used by a different analytics application]

Or as discussed here:

[bgtheory.com ]

Fairly straight forward... for new keywords and small adgroups.

However, I'm looking for a way to automate this process for a large number of _existing_ campaigns/adgroups/keywords.

This seems possible through Adwords API...
I'm looking for a good tool or a way (other than 'write your own Adwords API app') that is capable of tying into an Adwords account and batch-process this, so that I don't have to do it manually.

Any ideas or suggestions?

1:32 am on Dec 20, 2008 (gmt 0)

10+ Year Member



You should be able to hire an Adwords API Consultant. I doubt this would take more than 2-3 hours to get done by a good consultant even for a large campaign.
3:06 pm on Dec 23, 2008 (gmt 0)

10+ Year Member



Actually ended up accomplishing this using Adwords Explorer and good ol' Excel by exporting the campaigns and adding the dynamic variables to the URLs with search and replace in Excel. Then just import it back into Adwords Editor and post changes to the Adwords account..
Not the greatest solution, but it worked :p
5:50 pm on Dec 25, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Adwords Explorer

Sounds like the result of a very scary merger :)

 

Featured Threads

My Threads

Hot Threads This Week

Hot Threads This Month

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved