Broad Match Resuscitation

Could Local/Regional Match Help?

[OneThingWell]

For some time I've been running a separate campaign for a very broad term like say "hockey" but it keeps getting disabled. I have tons of negative matches. Still disabled.

What about only targeting the campaign to specific states or even metro areas to try to keep it alive?

And, if I set up the new campaign in the same account that the word has already been disabled in, will I be fighting an uphill battle? Or will a new campaign albeit with the same word but different targeting give me a fresh start?

AWA, any response?

I'm already testing this but wanted to see if others had any experience.

[eWhisper]

One of the biggest problems of geo-targeting is that the campaign is still linked to your account. So, if the word were to become disabled in any one of those areas, you'd have to delete it and readd it to every area.

It'd be nice to see G consider each geographic campaign as it's own island as far as slowing/disabling words goes. If the word does terrible nationally and well regionally, then why disable it across the entire account?

As far as adding this broad match word goes, odds are that if you are broad matching it and it's getting slowed, it's not actually being broad matched everywhere.

See: #19 [webmasterworld.com...]

You might want to consider using every matching option to slow your delivery:
[webmasterworld.com...]

[OneThingWell]

Point well taken eWhisper. I do use both the exact match and the broad match for single word phrases. After reading the other posts you referred to, I have an additional thought. It seems counterproductive to try an outwork the competition by adding every conceivable negative match as indicated by Google/Overture/logs/thesaurus/voodoomagic to keep a broad match alive.

As a searcher, I understand. As an advertiser, I'm disturbed.

I'll probably just set it up anew in another account with a few "buying" cities targeted.