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Who can bid the highest?

US, UK, India?



4:16 am on Dec 10, 2008 (gmt 0)

5+ Year Member

I am asking this again, hopefully someone has an answer for me...

I appreciate that ordinarily bidding is converted to $USD and it's pretty much real-time and at regular interchange rates, and there is no advantage from using one currency or another.

My question concerns the maximum bid of $US100. In other currencies, the maximum bid is roughly equivalent to $US100, but is rounded. So instead of it being 51.445622 today, it is probably something like 50.00.

This figure seems to only get updated every month or so.

So, if the maximum GBP bid of 50 equals $97.19, does someone bidding the maximum allowable in $USD ($US100) have an advantage over someone in bidding the maximum allowable in GBP (50.00/$97.19)?

[note, I don't know what the current maximum bid in GBP is - my question is general in nature]

Although the max. bid is only one factor in determining which ads show, in affiliate marketing where you link directly to the merchant, multiple affiliates are competing for the one slot. Ad copy tends to be similar, destination is the same, so max. bid is extremely important.

(This is a repost, original was in May - Adwords Advisor said he would look into it, but that was it. I feel this may be a major glitch in AdWords, providing an unfair advantage to some affiliates outside of the USA)


9:18 pm on Dec 10, 2008 (gmt 0)

10+ Year Member

could ever be an advantage for someone to bid at ~$100? :)


anyway top bids for most "popular" industries are between 2 and 10$, it's very uneasy to see a wide spread of higher bids (unfortunately for google)


2:49 am on Dec 12, 2008 (gmt 0)

5+ Year Member

Regular AdWords customers would be foolish to ever bid $100. However for affiliates linking direct to the merchant, it can effectively stop a competing affiliate's ad from ever showing, essentially locking in a profitable campaign forever. Especially if the system decides your bid is actually worth more than $US100.


12:36 am on Dec 13, 2008 (gmt 0)

5+ Year Member

the maximum amount will always be $100 usd
ive found its best to advertise in usd in some cases


6:17 am on Dec 16, 2008 (gmt 0)

5+ Year Member

Yes, but the point is, someone in Australia can bid $AUD160, and right now $160AUD = $106.13USD.

Does Google see this bid as $106.13USD or $100.00USD?


6:38 am on Dec 17, 2008 (gmt 0)

5+ Year Member

100 usd is always the max


11:37 pm on Dec 18, 2008 (gmt 0)

5+ Year Member

Do you have multiple AdWords accounts cyberandroid? I'm just wondering how you can be so sure...

If you use a non-US account, the currency shown is your local currency, so you never see $100USD as the max.


6:09 am on Dec 19, 2008 (gmt 0)

5+ Year Member

i have both (USD and foreign currency, CAD if you must know)
for simplicity sake it is best to work in local currency
but i find it is more consistent to work in usd
especially in cases where it is a possible bidding strategy to bid the absolute Max $100 usd

even though i realize why you want to lock up the url

i still find the idea behind it extremely slimey and slightly dishonest


8:59 am on Dec 19, 2008 (gmt 0)

5+ Year Member

"i still find the idea behind it extremely slimey and slightly dishonest "

So do I, hence the question. We want a level playing field, but we find others have locked up a keyword, and there is nothing we can do about it. I doubt Google has even considered that this can occur.


7:12 pm on Dec 19, 2008 (gmt 0)

5+ Year Member

And how about the minimum bid? In juli you could get 1.6 dollarcent for 1 eurocent. So the minimum bid for euro advertisers was 60% higher compared to dollar advertisers.

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