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Google has given advertisers using its popular AdWords program the ability to display the same ads they run for desktop audiences on the Apple iPhone, T-Mobile G1 or any other mobile device with full Web browsers, the search engine giant announced Monday.
Google said the new AdWords mobile advertising options will help advertisers find the type of ads that are most successful at targeting people using iPhones, and similar mobile devices such as those running Google's Android mobile operating system.
I'm holding out for advert/special offer subscription services to develop before I start to get excited about mobiles.
A geo-targeted ad service with special offers, restaurants, things to do, etc. A Google tab has to be on it's way?
You can also choose not to be shown on iPhone type devices if you choose (which is useful if your site just doesn't work well in an iPhone or you don't see that type of traffic converting).
I am glad that Google gives this level of control to the advertiser - control is always useful.