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AdWords Options Allow Desktop Ads On Mobile Devices

10:32 pm on Dec 8, 2008 (gmt 0)

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AdWords Options Allow Desktop Ads On Mobile Devices [searchengineworld.com]
Google has given advertisers using its popular AdWords program the ability to display the same ads they run for desktop audiences on the Apple iPhone, T-Mobile G1 or any other mobile device with full Web browsers, the search engine giant announced Monday.

Google said the new AdWords mobile advertising options will help advertisers find the type of ads that are most successful at targeting people using iPhones, and similar mobile devices such as those running Google's Android mobile operating system.

12:34 am on Dec 9, 2008 (gmt 0)

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I hate to be a misery, but I'm not overly excited by this.

I'm holding out for advert/special offer subscription services to develop before I start to get excited about mobiles.

A geo-targeted ad service with special offers, restaurants, things to do, etc. A Google tab has to be on it's way?

8:36 pm on Dec 9, 2008 (gmt 0)

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The one advantage I can see is for companies with iPhone sites. You can now duplicate your campaign, send your desktop traffic to one site and your iPhone traffic to the iPhone site.

You can also choose not to be shown on iPhone type devices if you choose (which is useful if your site just doesn't work well in an iPhone or you don't see that type of traffic converting).

I am glad that Google gives this level of control to the advertiser - control is always useful.

9:34 pm on Dec 9, 2008 (gmt 0)

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Agreed ... "control is always useful."

I did not see Iphone show up in a Placement Report I ran with all the boxes checked.

Is this data available? Where? How far back will it go?

The email said it would be traceable.

7:35 am on Dec 16, 2008 (gmt 0)

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I'm switching this option off. We are affiliate marketers, and I cannot see many people buying things on their iPhones, (unless it is something to put in their phone). Which means our CTR would just drop, and our click costs go up.

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