who's familiar or has tipps to this obscurity: for several weeks i have activated a campaign that's running pretty well... No complaints at all, rather the opposite. I started expanding it gradually by adding ~ 2 new ad groups each day, which turns out to be a smart strategy.
And now, there is this obscure thing with two of the total of my ad groups: Despite their fine selection of KWs (QS at least 7/10, precise & specific, not random), marked as 'active', the rest of the campaign running well, my budget not too limited while the maximum bid for CPC is not too low, these ads won't show, are not displayed and behave like they were paused. I checked the performance of these ad groups (although, of course, there isn't any) by checking single KWs and, surprise, the system told me I had no KW like that in any of my ad groups at all!
The system further suggests that the KWs do not display an online ad, because I had either just added the KW (which, of course, isn't true: that was ~ 4-5 days ago) or the ad had to be checked by Google and this hasn't happened yet.... Well?
What's the matter?
Thanks for your tipps, thoughts, suggestions, further questions on this one!
-Marie
She comforted me saying they would check it as quickly as possible. And alas, it is online now!