New site for Adwords?

Should I create a new site

[pavlovapete]

Hi,

we'd like to sell product into the US and UK markets. However our main site has a country name in it. I feel (I have no evidence) that a site url without the country name would attract more potential clients - and so am considering building a new site for specifically for this product.

Is this the right way to approach the problem? Will a entirely new site do OK in Adwords?

Thanks

[jcmoon]

I have no evidence either, but as a consumer, I would be less inclined to click on an ad that had a country other than my own in the display URL.