[adwords.google.com...]
I have previously struggled with Google's 'expanded broad match' which results in my ads being shown against spuriously matched search queries. To add to this issue, I also have over a third of my campaign's spend hidden in 'other unique queries' in the search query report, so I can't see all these irrelevant search queries which prevents me from creating an extensive negative keyword list to reduce the problems with this. I have therefore recently changed all my matching to phrase and exact, as this is annoyingly the only way to effectively opt-out of EBM.
I am actually struggling to see how this new automatic matching differs from expanded broad match? And, if this match type can be 'opt-in' then why can't expanded broad match also be an opt-in feature?
Has anyone tried this out yet? Any feedback?
Thanks
thx
Automatic Match is the coming SEM Laziness Tax IMO.
I am actually struggling to see how this new automatic matching differs from expanded broad match? And, if this match type can be 'opt-in' then why can't expanded broad match also be an opt-in feature?
My understanding is that it's different from EBM in that Automatic Match's 'goal' or 'governing rule' is to spend your set budget, and thus the matching of ads to queries is done as broadly as necessary to achieve that goal, whereas EBM doesn't have a particular budget spending goal governing it.
I'm not sure, but I think Automatic Match is opt-in right now because it's in beta, but if/when it goes production, it could be either opt-in or opt-out, with my guess being that it'll be opt-out as is the case for the more expansive match types Google's defaulted to for new campaign creation.
It is marketed as if it is a good thing to do... but if you aren't a major spender you are likely to get sucked in and hit with low quality score and then end up paying more and making less.
