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Google Launches Search-Based Keyword Tool

     
4:22 pm on Nov 19, 2008 (gmt 0)

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The Adwords Insider Blog has announced [adwords.blogspot.com] the launch of a new keyword tool for advertisers - the "search-based keyword tool".

Interestingly, it will give keyword suggestions based on spidering data (you supply a domain name - it matches keywords within title and on-page keywords of URL in that site). If you use it for sites within your Adwords account, it won't suggest keywords you're already using.

From an initial play around, it looks like it will be very useful for campaigns that potentially have lots if missed opportunities for good paid keywords - particularly for larger sites where there may be product pages and the like that are easily overlooked. Spreadsheet export is nice too.

Data returned for sites you don't have Adwords for seems pretty screwy, unfortunately ;)

The tool's located at [google.com...]

8:42 pm on Nov 19, 2008 (gmt 0)

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I can't figure out why you'd want to use this over the External Keyword Tool site spidering option.

The categories are strange (mortgage has 15 keyword in the 'jewelry section' like 'watch mortgage').

The tool doesn't seem to be hooked up to your AdWords account. I logged into a dozen accounts just to see if the tool would recognize I was logged in and in both FF and Chrome the tool says that I'm not associated with the domain (and if it's just you're sending traffic there - affiliates can quickly become 'owners').

While it might be a slightly different data set than the AdWords keyword tool, and much faster data results, it seems to lack functionality of the other Google KW tools.

9:52 pm on Nov 19, 2008 (gmt 0)

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eWhisper, i have been comparing the two tools together, and there are some differences. if you enter [cell phones] with no website specified into both tools, you will see that the sktool gives [recycle cell phones] as a result but the external keyword tool does not.

also, the average search numbers are off by significant amounts in some cases. for [cell phone plans] one tool gives 54,000 avg. searches and the other 246,000.

10:53 pm on Nov 19, 2008 (gmt 0)

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I just received the product deck from Google; and it looks like there will be some new ideas in this tool that could be useful.

Unfortunately, I can't see what a 'connected account to domain' looks like because of some error they are looking into.

However, one of the features is matching keywords to landing pages. While an automated tool does have it's limitation - could be useful for starting large accounts.

3:00 am on Nov 20, 2008 (gmt 0)

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i don't see much spidering but for the title tags on some sites; it wont give me keywords to some sites i enter without keywords;
9:04 am on Nov 20, 2008 (gmt 0)

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I found the tool quite useful from a Google "publisher" point of view. The suggested bid price let me evaluate some money phrases that I should focus on, if I want to increase earnings. It also let me see areas where it wasn't worth expending a huge amount of effort. I'm talking about stuff where I already rank quite strongly but hadn't thought of putting a lot of effort into in the past.
3:13 pm on Nov 20, 2008 (gmt 0)

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Ok, I'd take those bid prices with a pretty big grain of salt if I were you. I ran some prime keywords that I have been using for years and years, and I don't pay anything like what the tool tells me - and I'm quite often in the yellow box.

I've spent a very little time with it, but I'm still waiting for the light bulb to go on over my head as to why I need this tool over the other one.

8:27 pm on Nov 20, 2008 (gmt 0)

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I rank highly for a term that the new tool reports suggested bid price of $13. Woohooo! I'm in the money!

Oh wait, nobody actually searches for that term. And if I put it into google search, there are no ads!

And even if there were, those numbers are for bids on the search network no doubt. I'm guessing that anything that goes for $13/click is run by someone savvy enough to segment bids between content and search.

So I'm not sure how useful it is from a publisher perspective.

9:23 pm on Nov 20, 2008 (gmt 0)

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I'm finding it gives very useful results for larger sites. Anything that gives reasonably intelligent mappings of keywords to destinations, and exports thousands of csv rows is good with me :)
10:51 pm on Nov 20, 2008 (gmt 0)

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>>intelligent mappings of keywords to destinations

Right. I meant that I didn't think the suggested bid data was worth much in terms finding high-value terms, though it might be within a set known to have traffic.

11:52 pm on Nov 20, 2008 (gmt 0)

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I too am waiting for the lightbulb to go off.

I can target the External tool at a site page and get a targeted good set back.

With the new tool I seem to get a wad of very broad results.

>>intelligent mappings of keywords to destinations

What is this "intelligent mapping" you speak of?

7:53 pm on Nov 24, 2008 (gmt 0)

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What is this "intelligent mapping" you speak of?

I mean that if you export a spreadsheet, you get keyword in one column, destination URL in another. For a site with, let's say, tens of thousands of products, which could potentially save a lot of time - depending entirely on the quality of the keyword suggestions, of course, but I wouldn't suggest using anything like this without some a good review of the data.

12:41 pm on Nov 26, 2008 (gmt 0)

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I am loving the tool. For those not seeing much use from it, make sure your logged into your AdWords account before using it.
4:13 pm on Dec 2, 2008 (gmt 0)

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This will have the effect of pushing the bids up on a large number of secondary keywords and being able to spy on your competitors for organic based optimization. The aim here is to hoover up the organics. It is funny that there is a paid service (spy something) that recently launched doing more or less the same!
4:43 am on Dec 10, 2008 (gmt 0)

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OK - the light bulb has suddenly gone on.

Any idea why I see Average Bids for search terms with '0' Competition ranging from $0.15 to $13.58?

Is Google estimating a potential advertiser willingness-to-pay value based on some kind of 'smarts'?

 

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