I'm new to the forum, so hello!
I've recently started working with a company and am currently looking through their Google analytics account and have come across a problem:
I've been looking at data from the last month and it is showing one keyphrase as having 1400 clicks from the paid listings and only 35 clicks form the organic listings - only problem with this is that in the organic listings (.com and .co.uk) it's at position 2 - so it should be a lot more, not a lot less. This isn't the only one where this is happening - it's happening on a lot.
Anyone else encountered a problem like this? Any ideas on a fix?
whats most likely happening is that users are searching for that keyword, and if you show up at top of the Adwords, and #2, most people are going to select your adwords ad.
i say this from experience. i did a campaign a year back where for several keywords, we ranked between 1-3 organic, and also had one of the top 2 adwords positions...
more people clicked our adwords ad than the organic listing.
i think its more "appealing" when you see two visual representations of the same company... thus wanting to click the adwords ad.
OR... which i hope its not, a form of click fraud. Which also happened to me... got way to many clicks from one specific ip address for our ads, trying to wipe out my monthly budget.
Thanks for coming back to me - I take both your points onboard - but with regards to the first explanation: with your account that had the same type of results was it anywhere near that ratio I've just shown you? Then thing is, if it had been slightly lower then I would have accepted it but 35 organic clicks Vs 1400 PPC clicks is a very large difference.
It's really profitable at the moment so I'm pretty loathe to to take it off the PPC campaign - just gonna have ot leave it I gues - have asked Google but as usual they're taking a geological age to reply.
Interesting about the click fraud though - how were you tracking user ip address? analytics doesn't show that as far as I'm aware?
1400 to 35 yes is dramatic, but unfortunately not unheard of.
are you also included in the Google Content Network?
when i was included in the GCN i was getting mad clicks and impressions.... on the scale of what you described.
you have to think, if your ad is not only showing up on Google, but hundreds of other content network subscribers, you are increasing your impressions by possibly hundreds of thousands per day... now account for possible clicks.!
see if you are in the content network, and your numbers would make more sense to me.
