Conversion tracking

lead and View of key page

[simonuk]

Hi,

I am monitoring a campaign and in the conversion tracking the “lead” tracking purpose will display conversions but the "view of a key page" is always zero. I have tried searching for how GA interprets the two but cannot find anything of any clarity.

Would anyone know why this is happening?

[SanDiego Art]

It requires a different piece of Javascript tracking code. If you don't have the "Page View" conversion code placed on the page, it won't ever show data.

When setting up the conversion tracking code, you have the choice of which type of conversion you want to track.