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Which keyword is triggered by a customer request?

keyword - request

         

procarat

12:19 pm on Nov 13, 2008 (gmt 0)

10+ Year Member



Hi,
I'd like to match users requests with the keywords that have led to ad display.
For instance, I'd like to determine if the request"jewel gold an
diamand" has triggered the display of my ad via the broad match
keyword "jewel" or "jewel gold".
In the adword reports, I can match users requests with ad groups
but not down to the level of each keyword of the ad group.
Can anybody help?

netmeg

3:12 pm on Nov 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Did you run the Search Query report? Start there. If you are using Analytics, there are filters you can use to extract the real search phrase.

procarat

5:21 pm on Nov 13, 2008 (gmt 0)

10+ Year Member



I tried these methods.
The two methods have the same problem : the requests are matched at ad group level and not at keyword level.

netmeg

6:18 pm on Nov 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hunh?

procarat

11:27 am on Nov 14, 2008 (gmt 0)

10+ Year Member



It will be clearer with the following exemple :
I've an ad group "vehicules" with two keywords : "car" and "bus", both in broad match
A user keys in "car and bus".
In Google adword Reports or in Google Analytics, I will know that a user has keyed in "car and bus" and that there has been one impression for the ad group "vehicules".
But how can I know which keyword (car or bus) triggered the display of the ad?
Regards,