How can I return to my previous bid/positions?

[spatny]

Hi

For the past 6 months I have maintained a top position for keyword and only paying £0.02 /£0.01 per click and getting 30% CTR. I am normally the only advertiser. Last week I had a Chinese affiliate Spammer who thought it was clever to stick 6 adverts for this keyword. This meant I was pushed down to 5th position. I increased my bid to counteract it and reported the spammer to google.

The spammer has gone. However google is now asking me for £0.05 to feature me in the top bar. If I choose to bid my normal £0.02, I will remain over on the right hand side, and my CTR will be around 7%

How can I return to my previous bid/positions?

[wrgvt]

I imagine your only hope is time. I get the sense that a keyword's history for all accounts affects its quality parameters and hence it's pricing structure.

[briggidere]

They have made changes to the way an ad can appear in the positions above the results. The ads must meet a quality threshold now so it doesn't matter if there is no other advertisers, if your quality isn't high enough, you'll not get there.

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