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Analytics Question. Website enquiries through PPC?

3:48 pm on Nov 5, 2008 (gmt 0)

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I just have a question about the PPC.
Is there anyway of us finding out which customers came through PPC and made an enquiry?
Would it be a case of making up a separate enquiry page with additional or different information on it for the PPC to the natural google clicks? So that we would know when the enquiry comes in that it came from PPC.

I have an enquiry page. Can I check in analytics the number of enquiries that came through PPC or natural searches?

Would I have to set up a goal or funnel to track this?

6:56 pm on Nov 5, 2008 (gmt 0)

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WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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The easiest way would probably be to make a separate page for PPC traffic.

If you don't want to do that, look in your Analytics account and see if you have a beta feature called Advanced Segments.

If you do, then go to the Content section, and then Top Landing Pages and find the page you want to track.

Click on that page. Right under the total visits for that page, you'll see a dropdown that says Analyze: select the Entrance Sources.

You should see a list of sources, like Google, Yahoo, etc.

Then go up to right above the date, and find the Advanced Segments dropdown - it'll probably be defaulted to All Visits. In that dropdown, check Paid and Unpaid Traffic

That should give you the breakdown per source.

Then go to the page you want to analyze, and click on the Advanced Segments dropdown (it's right above the date) and check the segments you want to use - paid and not paid, in your case. Then it will break down each source for

8:25 am on Nov 6, 2008 (gmt 0)

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Thanks for that. I also found another way to do it/ I'm not sure if it's the right way though:

Go to Top Content.

Find the page URL I'm looking for and click on it.

Under the Dimension dropdown, select Medium,

I can then see figures for organic, cpc etc. In this case I was checking the confirmation page URL, so could see who completed the enquiry form from organic, ppc and so on...