My Friend is getting alot of traffic and impressions from adwords but i m not getting any CLICK by PPC of ADWORDS ? what i will do, i increase BID also but no changing.
Hussain Gardezi,
Pakistan.
Mack.
My Friend is getting alot of traffic and impressions from adwords but i m not getting any CLICK by PPC of ADWORDS ?[...]
Hi HussainGardezi - please forgive me if I re-use a post written some time ago in response to a similar question. The info is still useful, I think, and it is so much quicker to re-post it than it would be to write it all again. :)
Quoting myself:
Typically, when an ad appears normally but get no clicks, it means one thing: that users who searched on your keywords are not finding that your ad meets their needs. Below are a few of the more common reasons as to why this may be the case:
* The ad is about something different than the keyword the user searched on to cause the ad to appear. To fix this, make sure that all of the keywords in the keyword list for the ad group are about the exact same thing that the ad is about.
* The ad may be poorly worded, have spelling and grammar errors and/or other problems that cause the potential customer to lose interest in your business as a desirable place to buy what they are looking for.
* There is something about the 'tone' or the overall 'feel' of the ad that cause the user to not trust you as a source from whom to buy. To fix this, make sure that your ad represents you, your company and your product in a crisp and professional way. Let your ad speak well for you and give the impression that you are a trustworthy advertiser who will deliver as promised.
Bottom line, 100% of what a potential customer knows about you when the see your ad, is what the ad says about you, your company, and your products. You have just a few seconds to make an excellent impression on them, and earn their business. So make your ad as relevant and as professional as it can possibly be.Below are some tips which I think are key to being successful with AdWords:
* Tips for success
[adwords.google.com...]The topics covered on this page are these:
1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.
AWA
