"in this diagnosis the search "blue-widget" did not trigger this keyword. However, another keyword in this ad group ( "blue widget" ) is triggered by this search."
However, the "blue widget" keyword diagnosis says -
"No - Although your ad is showing, its rank is not high enough to place it on the first page of search results."
The recommendations say -
Estimated bid to show on the first page:$0.15 Based on the quality score below
Your bid:$0.75 Max CPC
where my QS is 7/10 and Keyword Relevance, Landing Page and Landing Page Load Time says No Problems Found.
Now, is it that the hyphen is ignored as a general rule and both the keywords are considered as same, or am I missing out something. Because I guess in phrase match a hyphenated and non-hyphenated keyword should ideally be distinguished and not taken as same.
Please help.