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Not Sure About Number of Searches in Google Adwords for Phrase

         

gouri

7:14 pm on Oct 24, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was in adwords looking at the number of searches in a month for a phrase and I saw something that I wasn't sure about.

In doing a search for "throw widget away" I see 11,000 searches in a month for example. Then, below it I see 12,000 searches in a month for only "throw widget"

In what I was looking up I couldn't believe someone would search for "throw widget" that many times in a month. It is infact, higher, than "throw widget away". Is there some type of overlap involved in getting the number of searches as 12,000?

I had a hard time believing that anyone would just search for the phrase "throw widget" in what I was searching for. It's just something I don't thing people would look up.

Receptional Andy

5:37 pm on Oct 27, 2008 (gmt 0)



Did you choose "exact match" in the reporting of search volume?

Even if you did, you can't rely in the numbers reported (although they should be broadly indicative of trends). There's some kind of scaling involved before the numbers are reported, and a few other factors that influence accuracy (for instance, the content network contributing to the numbers, although no "keyword search" is conducted there in any traditional sense).