Google AdWords Opens Up Search Partner Statistics, Kinda

Open Search Partner Stats Means Better Results

[jasonkruse]

As we all know Google AdWords places text ads on many search engines besides Google. Some of these include AOL, Ask.com, and to a degree Yahoo. AdWords has always given users the ability to place their ads on either Google or Google and all of its search partners. In the past the only way to tell if you where getting your money’s worth out of the “search partner” network was to perform a time consuming test where you turned on an off the partner network. Google has taken a step toward transparency and is now providing aggregated statistics for search partners on an ad group and a campaign level.

Why is this a big deal? Well, ultimately this means more money for you! It provides a convenient method of identifying and modifying ads that are losing money on the search partner network. I think you tend to find lower conversion rates on the search networks than you may have expected.

The situation is still not ideal. The ability to control if ads are being displayed on the search partner network is determined on a campaign level. So if some of your ads are successful on the partner network and other are not, you have to separate those into different campaigns. Given the Adwords Editor application this isn’t that hard to do, but it’s still annoying.

Ultimately, I would like the to see the ability to make individual bid decisions for every search partner on an AdGroup level.

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[edited by: engine at 2:38 pm (utc) on Oct. 22, 2008]
[edit reason] No urls, thanks [/edit]

[netmeg]

Thanks; we do have a thread going on this already:

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