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Adwords Quality Score Reporting



3:28 pm on Oct 21, 2008 (gmt 0)

5+ Year Member

So, it looks like you can get quality score and first page bid amount information for each keyword through the Keyword Performance report. Anyone know when these changes went into effect?

Also, how far back can we get the quality score information?


4:02 pm on Oct 21, 2008 (gmt 0)

5+ Year Member

This had to have come about very recently since a couple of weeks ago there was still no QS info in the keyword performance reports.

Not sure how far back you can get QS info for, but I ran a keyword report for a few clients that were using adwords as far back as 2003 and the report seems to produce a QS score for the "All Time" date range. Normally you'll get an error message telling you that certain types of reports or data are only available for a certain (usually more recent) period of time. So I'm not exactly sure what to make of this info.

Will be useful to trend QS movements and shifts to better identify problem areas. Wonder if Google will aggregate campaign QS and place it as one of the metrics in the account snapshot area so that we can trend the overall QS at the campaign level at least like we can already do with other metrics like Impressions, Clicks, CTR, Conversions, etc.

Cool stuff - I like where this is going!


4:36 pm on Oct 21, 2008 (gmt 0)

5+ Year Member

I ran a keyword report for a specific day several months ago and was able to get QS info. It's interesting to get QS and first page bid information on keyword activity BEFORE the recent major QS changes were announced.


8:42 pm on Oct 21, 2008 (gmt 0)

10+ Year Member

I first noticed this a few days ago.

Ran it on all 26,000 keywords for last 7 days.

58% were a 7
3% were a 10 (many branded terms)

Nothing too scary which is good i suppose.

Will be interested to see how it trends.


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