Please let me know if i am missing something here, and why Google would not provide proposals for more business.
In theory a proposal for increased adspend would seem like you are planning to spend more. However, it would be a missed opportunity for Google to then use their inventory of publishers to increase the total adspend on your keywords. You might end up spending more, but other advertisers would be spending less and overall, the keywords would generate less revenue for Google.
[edited by: Ganceann at 10:27 am (utc) on Oct. 21, 2008]
Google do not want proposals for more business as it puts you in control of the adspend. Under the current system it is Google who dictate your adspend for their requirements.
Actually, that's an opinion, not a fact.
You might be able to get a proposal out of them for a very very large spend (thinking tens of millions per year) and some day smaller accounts might have such a service, but that the moment, I don't think it would scale, considering how many advertisers there are and how many AdWords specialists there would need to be to provide it.
Yeah, I didn't mean it to come across as fact and I was giving my opinion for normal adwords users (not Advertising Contracts like EBay and the likes would be signed up to).
Ganceann how would the keywords generate less revenue?
@ driglaz
If Google committed to spending X of your money under a proposal they would have to show your ads more (especially if they averaged a lower CTR than other ads competing for the same keywords). This would not raise as much revenue as Google would prefer to show show whatever ad they think will earn them the most money irrespective of what adspend had been committed.
[edited by: Ganceann at 8:49 pm (utc) on Oct. 21, 2008]
