Any suggestion on this will be highly appreciated.
Thanks,
Aji Issac
1) Keyword discovery
2) Keyword competition analysis
3) Website competitor extraction
4) clustering
5) Seo check
6) Ranking
etc .. a lot of things .. like it is integrated with client, their money, their tasks etc
Now I want to integrate the PPC as well.
To answer the question, no, we use a 3rd party but it's not an "automated" (aside from bid stuff) thing and there didn't seem to be anything out there that was. Lots of systems automate the bid management but IMHO they pull the wrong data and don't exploit the real constraints of the PPC marketplace ad programs. They also pull keywords in some cases but can't do anything with them.
To answer the question, no, we use a 3rd party but it's not an "automated" (aside from bid stuff) thing and there didn't seem to be anything out there that was.
That is very, when I look at the available options, I see of opportunities.
Example: Running the same keywords for different locations. like say if I am targeting bay area and the whole of US. I am sure that the competition in bay area will be different. so I can run a campaign for all of US except bay area and replicate it in Bay area with higher bids.
At times for some of the keywords, position #2 is lot more cheaper than #1, this data needs to be obtained through interpolation.
In other words, I see that a lot more is possible with automating. I have always with this philosophy to automate non-intellectual repeated works.
I am buying a php script to start with. I will keep you updated on how it goes from here.
Thanks for the replies.
Regards,
Aji Issac
The combination of webinterface and adwords editor is not very efficient, IMHO. What bothers me most is the fact, that you cannot define new campaings and ads offline. But if you have more than 1k products, I think it is a must to develop interfaces between your campaigns and your inhouse-database.
Today I have just signed up for a developer token ID, which you need to get access to the API using soap + php.
> I am buying a php script to start with
What are you going to buy there? google offers a number of sample scripts in php for the various tasks.
What are you going to buy there? google offers a number of sample scripts in php for the various tasks.
If necessary, I'll manage to integrate some pieces of code, which works with classes and methods, but as soon as I extracted the variables I need, I return to simple procedures.
Thx for your pm. And back in public to your initial question:
How do you run automated PPC campaigns?
What is worth being automated with respect to google adwords?
How could such automatisation be done?
For a start I am simply planning to build up a database mirroring my adwords-account. I don't not know how, yet, but in the near future I'd love to define new campaigns, ads, keywords by using automated procedures exploiting the (key-)words of my products-database. It is quite time-consuming to do so by hand, if you target the longtail in niches. Doesn't make sense to define a specific adgroup if you get three clicks a month with it? The second step would then be to define occkhams razor blade and wipe out inefficient/low-roi keywords.
Do you think this is possible?
I am not the first one trying to do so, am I?
Sometimes I think, I'm getting old: I tried again and again, but I never understood the principles and value of object-oriented programming. Too abstract for my little brain, I'm afraid.
1) Scalability
2) Manageability
3) Faster coding
:), I got you email, thanks for it.
We have already made keyword discovery program with Wordtracker API, now I will integrate it with Google keyword suggestion as well.
Next step is finding competition, getting all the ads, landing pages and competitors at one place.
Next step is clustering of keywords.
Some intelligent layers for better ROI. When I gave the virtual demo of our new system to a PPC Expert, he really encouraged us to go ahead and complete it. Hope it will help many.
Best Regards and thanks for all the replies.
Aji
What would lead you to build such a thing when there are many, many 3rd party applications on the market and which are bursting at the seams with features?
None offers what I need, simple as that. I would love to be able to build my own “thing”.
For example, I was looking for a solution that (among other things) would allow me to build reporting groups that would integrate reports from Google, Yahoo, and MSN so I can put campaigns, ad groups and/or keywords into them, and see the performance integrated and/or a breakdown, do comparisons and so on.
You know any?
At the time when I was really “hyper” about finding a solution, I contacted some of the service providers, saw demos, and just as we were going through it, spontaneous questions were pouring from me and they would just keep saying “no, no, no...”.
It may be that none of them ever thought about affiliate world which would really be dumb as a good number of affiliates spend 6,7 figures per annum.
I’m all in favor of in-house apps and hope that folks like AjiNIMC will come up with a right solution (for them) that may be available to others for a fee.
The more of such we have on the market, the better options will be.
P.S.
On a top of SE integration on one side, throw in the sales data from other side (including networks like CJ, Linkshare, Google Affiliate Network, TradeDoubler, etc.) and you get something similar to a money printing machine, no kidding.
