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One of my most successful ads has received 6,302,169 impressions with a ad average CTR of 7.35% for over 300 keywords.
A couple weeks ago I noticed my traffic from Google came to a very abrupt halt. I check my account and every keyword... even keywords with a 20% CTR were disabled and showing a quality score of 1/10. The reason listed was the landing page isn't highly relevant.
I have emailed Google over and over and keep getting a bunch of canned replies... and links to their landing page guidelines etc. I have check my page... it has been and continues to comply with their guidelines. My site is not an affiliate site... I do run and deceptive scripts… the site is effortless to navigate... it cleanly meets their standards and has been generating a ton of conversations for years.
I can't imagine why they would ban all of a sudden. In their own emails they have bragged about what a remarkable high conversation rate I have and keep telling me to optimize my landing page.
Out of couiostity... I moved my landing page to another domain and updated my ads to point to the new domain. (same landing page... different domain) Immediately my QS went to 7/10 or 8/10.
Now everything would be okay...except the Old domain had a display URL of Widgets.com where the new domain has the display url of widgets-widgets-widgets.com. As a result... I have seem ads that had a conversion rate of 10-20 % go right down to 1%. On top of that I have had to double my CPC to achieve the same placement my old ads received before the ban.
I can't get any direct answers from Google. They have not admitted that my domain is banned but I know it has to be. Does anyone know why they would ban a domain and how I can fix it.
I can promise you... I run and straight up business... not spam my stuff... no affiliate stuff... no pop ups or unders... no nothing that would explain this.
To me it just seems like they want to force me to spend twice as much for 1/10 +/- less traffic. It has really devastated my sales and I am at wits end.
The only remarkable difference between widgets.com and widgets-widgets-widgets.com is that widgets-widgets-widgets.com has a PR of 5/10 and widgets.com has a PR of 0. Widgets.com was never designed for SEO. From the get go I have used it for tracking my CPC advertising. Keeping Organic and PPC separate. Google tells me PR is not a factor in the QS… so I don’t know why or what to do to fix it.
Any help is most appreciated.
My landing page was hit with a rank of 1/10.
It is setup on a subdomain and the main logo points to the parent site. I also had links pointing to other subdomains (of the same domain), including one link to a merchant gateway, and a sponsor.
In thinking this could be viewed as a bridge page / site, I removed all of these links, and disabled the link to the logo, hoping it will make a difference. It's easily navigable, and the information is formatted nicely.
So, late last week I requested a manual review following the changes and they replied they'll grant my request. Still waiting to hear back from although I anticipate they'll get back to me by close of business within the next 3 hours.
I'll let you know how it goes.
It's normal to have lower CTR when you start a new ad on a new domain. In 1-2 weeks you should begin to see far less impressions and the CTR should be close to what is was before. Google is testing your new ad to a broader-than- usual audience to see how it performs. It probably isn't because of widgets-widgets-widgets.com compared to widgets.com as the display URL.
Give it another week and things should go back to normal. However, your new domain will be on the hit list to be slapped again so you'll need to make changes. Add unique content and make sure your CTR is high. Of course that's no guarantee that it won't get hit again. This is part of the ongoing joy of being an AdWords advertiser in late 2008.
That being said, my account is back up and running as normal [up to] one week after applying those said changes detailed in my first post on this thread.
My QS is now 8/10 for most keywords, and 9/10 for one other - instead of the problematic 1/10.
This has been a learning experience thought... I do think my CTR will be even better after the penalty is lifted because I have done a lot of optimizing. something I haven't had to do in a very very long time. My ads were doing awesome before the penalty... I can hardly wait to see how they do after the penalty is lifted.