Im new here and in Adwords. I wanted some help about the display URL. From what i understand if my ad has the same display URL as someone elses only the ad with the higher rating will show. Is that correct?
If so, since my ad is newer and has lower rating, what should i do? Higher my bid? Change the URL (which i tried and then it doesnt work)?
any advice would be higly apreciated...
TIA
Also, separate your adgroups into highly focussed groups. Then use these terms in the ad copy.
Lastly, bid higher if you need to, just to get the ads rolling so you can optimize your ads.
Good luck! Do remember however, if you are bidding against the merchant themself, you will never be able to bid as high because you are earning only a percentage of the sale. In this case it can be a lost cause.. unless you can find and focus on long-tail phrases and keywords they haven't thought of.
