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AdWords Conversion Recording Problems? Anyone?

     
9:29 pm on Oct 15, 2008 (gmt 0)

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Is anyone else having this problem? Google does not appear to be recording our conversions. Nothing has changed on our end, but since the 9-15 QS update we had literally no conversions. Before we got 75 to 80 per month.

I have checked all my settings, forms, landing pages, code, AdWords control panel, conversion code settings, and all seems okay.

What is even weirder I clicked one of our own ads this morning, went through the full sign up process so Google should have recorded that as a conversion, my click does not show in the control panel.

Is anyone else having these issues? Any suggestions for a solution?

2:05 pm on Oct 16, 2008 (gmt 0)

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Do you have them set up in Google Analytics? Can you see them there?

When you went through your own sign up process, did you check the source code on the final page to make sure the Google tracking code was there?

3:00 pm on Oct 16, 2008 (gmt 0)

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Yup did all that.

I finally saw one of my own conversions this morning and so I think that they bottom has simply fallen out of his market with the economy as there is nothing that has changed on our end to be hit so hard with a loss of conversions.

4:20 pm on Oct 16, 2008 (gmt 0)

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Well... you have some other method of tracking conversions than just relying on Google right? I was under the impression that your conversions in AdWords weren't matching your actuals; is it that your conversions are are down overall?
8:28 pm on Oct 16, 2008 (gmt 0)

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Somebody else started a thread about conversions being down last month. Sounds very similar to your problem and a problem I had with a client for whom I've been managing a client account for over a year.

In May, I noticed conversions recorded in Adwords being way down. It was at the same time they relaunched their site, totally new copy mainly for the purpose of SEO and better organic rankings. Looking at the new site before the relaunch, I thought the new text (basically only the copy was changed) would seriously affect conversions and predicted they would be lower.

My prediction, as far as I could tell with the information I have in their Adwords account, was right. However, they swear they are making more sales than this time last year and still very happy with my service.

My guess now? More visitors are calling their toll-free number than buying online. This figure used to be about 50/50 and now seems to be more like 20/80. Client is still happy but obviously the change of the web copy has brought a change in the way their customers buy. If I were to guess why, the copy is unclear but they still want the product and making the effort to call and find out more. The sale is closed by phone with a live person, not by the site.

This may not apply to you but maybe to others.

12:20 pm on Oct 18, 2008 (gmt 0)

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You know this may be just one answer to others, but is not the case with this one particular client I posted about earlier.

On my own AdWords account I have long had conversion tracking installed. I just checked my conversion settings in AdWords and they are GONE! You know they changed to a new script several months ago.

For me, I had to grab new code and then reinstall on all thank you pages. Mystified how it disappeared in the control panel.

For my client, this was not the case, just a stoppage of conversions.

Could be the economy or as you say may be more phone calls.

 

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